Double Trump and Large Animal Games Partner to Empower LargeAnimal.com with Micro-Licensing? Technology

(PRWEB) September 4, 2007 -- Double Trump announced today that it has formed a strategic partnership with Large Animal Games to empower their downloadable games web site with PlayOn, their Micro-Licensing? technology platform. At launch, 21 popular games including LEGO Bricktopia, Saints and Sinners Bingo, and King Kong - Skull Island will be available for play with a unified pay-as-you-play account that grants players access to both LargeAnimal.com and Double Trump's own PlayOnArcade.com.

PlayOn Micro-Licensing? allows gamers to pay as they go until they eventually own the game. Players can try any game for free for one hour and then pay just a $0.01 per minute to play until the list price of the game is met, after which play is free for life. This approach has resonated with gamers around the world and yielded significantly higher conversion rates and ARPU than traditional "limited trial" models.

"We're excited to offer this attractive new alternative to our customers. Historically, casual downloadable games have been sold for a one-time fee of $19.95. With this new model, players will only be asked to pay for the time they actually spend playing the game, with the assurance that they'll never pay more than that $19.95 price," said Wade Tinney, co-founder of Large Animal. "By integrating our own user accounts and the PlayOn user accounts, we can now offer players seamless access to games available on both sites."

"Large Animal develops and distributes many of today's top games," said Assaf Monsa, CEO of Double Trump, "We are thrilled to offer players on both LargeAnimal.com and PlayOnArcade.com a single, convenient, new way to experience these superb titles."

The new offering launched on August 26, 2007, with 21 PlayOn?-enabled games on LargeAnimal.com. Both companies plan to release more games in the coming weeks.

For more information visit largeanimal.com (http://www.largeanimal.com) and PlayOnArcade.com (http://www.PlayOnArcade.com).

About Large Animal Games:

Large Animal Games has been creating high-quality, innovative and accessible games for a wide audience since 2001. The downloadable games they've developed, including Rocketbowl, Saints & Sinners Bingo, and Snapshot Adventures: Secret of Bird Island, have been played by millions. Their recently launched Playwidgets product line allows web surfers to customize online games with their own photos and share them with friends via email or blog pages. This year, Large Animal will release its 60th game.

About Double Trump:

Double Trump is dedicated to pioneering new solutions that enhance software, games, and digital entertainment with new revenue opportunities. Double Trump's first major innovation is PlayOn?, a proprietary service that integrates with any existing casual game and allows users to play for a penny per minute until they eventually own the game. This new method of monetization answers the longstanding industry question of "how do we monetize the other 99%?" and has demonstrated superb results on Double Trump's own gaming site www.PlayOnArcade.com, which features content from industry-leading developers and publishers. Increased revenues, conversion rates, and visitor value support the company's belief that players appreciate the flexibility and equitable nature of the pay-as-you-go model. Double Trump continues to evolve its core technology and actively explores new ways to improve content monetization for developers, publishers, portals and players alike. The company is currently working towards deals with several major gaming portals and software developers. Double Trump is venture backed with offices in New York and Israel.

About PlayOn Arcade:

PlayOnArcade.com is the first casual gaming website that offers players the ability to play unlimited full version games and pay-as-they-go. Users simply buy gaming time at a penny per minute and play any game in PlayOnArcade.com's library of over 100 top titles. Players pay only for the time they spend gaming and never pay more than the game's retail price. The value proposition presented by this model is appealing to all parties involved; players get a lot more bang for their buck while developers, publishers and portals benefit from increased conversion rates and far greater value per visitor. PlayOnArcade.com has been growing rapidly since its launch in late 2006 and is currently partnered with leading publishers and developers such as PlayFirst, Sandlot and Merscom. Visit PlayOnArcade.com (http://www.PlayOnArcade.com) for more information.

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